Crain’s Chicago Business: ELPC Focus Groups Find Trump Voters in Midwest Swing States Care about Water, Energy Jobs

Trump Voters Actually Do Care About the Environment, Kind Of
April 12, 2017
By Greg Hinz

Environmental issues carry political weight even with Donald Trump voters, and even when top aides to the new president seem anything but green. But for the issue to count, it had better be something those voters can see and smell and feel.

That’s the big takeaway from a fascinating set of 12 focus groups that Chicago’s Environmental Law & Policy Center conducted in recent weeks with Trump voters in swing-state Midwest cities.

Participants from Grand Rapids, Mich.; Toledo, Ohio; and Ft. Wayne, Ind., made it quite clear they care about pollution that’s visible, especially of water used for drinking, swimming and recreation. But global warming drew a big “meh” from the focus groups, many of them industrial workers.

“Water matters, and matters a lot,” said Ann Selzer of Selzer & Co., who ran the focus groups for ELPC. “It is a concrete issue they can see in their daily lives.”

Efforts to boost renewable energy also resonate with voters, particularly if they result in job creation, Selzer says.

The key on that point is numbers—showing the jobs that have been created. “Data on installed solar capacity in Indiana was met with awe and a spark that the state is a leader in the Midwest,” Selzer wrote in a report on the sessions. “They want to feel this kind of pride, and discovering what already is happening makes them feel more favorable to the renewable energy development.”

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