Professor, Michigan State University
James Dearing is Professor and Chair of the Department of Communication at Michigan State University. Jim specializes in the diffusion of innovations, and the use of diffusion principles to disseminate and effectively implement and sustain worthy innovations. He was Senior Scientist at Kaiser Permanente, and Principal Investigator for a National Cancer Institute Center of Excellence in Cancer Communication Research. He has directed research projects sponsored by the EPA, NSF, NCI and foundations. He directs the community engagement core for MSU’s Superfund Research Center, funded by the National Institute for Environmental Health Research.