Mary O’Keefe is an entrepreneur and small business owner. She is the retired Senior Vice President and Chief Marketing Officer of the Principal Financial Group. For twenty-five years, Ms. O’Keefe was responsible for corporate marketing, branding, communications, corporate giving and community relations. During her tenure at The Principal, Ms. O’Keefe led the development and construction of the Principal Riverwalk along the Des Moines River. She is a long-time Des Moines area resident.