March 07, 2019

Key Findings of Upper Midwest Focus Groups

Understanding views toward environmental issues generally and clean energy, water quality, and climate change specifically two years into the Trump administration.

In March and April of 2019, ELPC retained Ann Selzer to conduct twelve focus groups with Trump voters in

Schaumburg, Illinois

West Des Moines, Iowa

Canton, Michigan.

This study was designed to understand views toward environmental issues generally and clean energy, water quality, and climate change specifically two years into the Trump administration.

The report is divided into three sections. The overview presents highlights of the narrative description and strategic sections of the report.  The discussion section is mostly descriptive, summarizing the 12 conversations and showcasing key findings.  The final section lays out strategic ideas that align with the findings—ideas to facilitate more effective communication with Trump voters on environmental issues.